All About Athleisure
The Queen B herself released her new brand Ivy Park last week (on my Birthday - thanks for the gift Bey!) and people went crazy for it!
Here's why: the simple and stylish pieces are designed to work seamlessly as both workout gear and everyday fashion staples. AKA she slayed the athleisure game. Is there anything Beyonce can't do?
What is athleisure? Read about how the trend began, and how far you should take it, HERE.
In this article by InStyle, written when the trend first caught on in 2014, the author discusses the difference between being trendy and being downright sloppy. "It makes sense for designers to be coming up with new solutions for racing from spin class to the boardroom, but before things get out of hand, here’s one request: Let’s leave leggings at the gym", the author writes. Where I don't necessarily agree that in all circumstances leggings need to be left for the gym alone, I think the author makes an interesting point from a fashion perspective. Athleisure is not just about wearing your old Lulu Lemons every single day and calling them pants, but is an actual trend that is trying to focus on creating a blend of clothing that is more versatile, rather than being specifically for one occasion. I would prefer to purchase clothes I can wear multiple times, in multiple ways, so this trend is good new to people like me!
I love this logo jersey tank because it is so versatile. I can see myself wearing it over a sports bra to the gym, or under a leather jacket with booties! Here I am wearing it with a pair of distressed denim, which are so in for Spring and Summer. Paired with a long cotton hoodie I found at HM (similar), and my Air Max Thea Nikes this look is effortless, easy, and just switching out denim for spandex pants I am ready for the gym. Athleisure at it's finest!
Check out some other brands that are also going after this same trend!